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The real estate industry is a $1.9 trillion industry, the second largest industry
in the world, exceeded only by the oil and gas industry. A real estate agency
obtains listings, sells properties for a commission, and connects customers
with properties. Realtors also provide other services such as property
management, appraisal, listing assistance, and professional assistance, such
as legal advice. This industry has completely transformed the art of
advertising, providing companies like The Kay-Grant Group with more
opportunities to be effective than ever before.

Who is a Realtor?

The word “realtor” brings to mind images of homes and property. But realtors
are much more than that. They’re experts in property purchase, sale, and
rental and can help purchasers locate the residences of their dreams and aid
sellers get the best prices for their properties.
They are qualified real estate agents affiliated with the National Association of
Realtors (NAR). It defines the title “realtor” as a collective membership mark
federally recognized. It designates an agent or broker who belongs to the
organization and upholds its code of conduct.

Responsibilities of a Realtor

Although parts of a realtor’s duties vary depending on whether they represent
a buyer or a seller, all real estate professionals generally have administrative,
research, and marketing tasks to complete.

Administrative Tasks

● Respond to emails and phone calls
● Set up meetings and viewings
● Current real estate listings
● Create and submit papers
● Ordering products

Doing Research

● Analyze the real estate market
● Keep up with current markets, trends, and guidelines
● To discover properties, look through available listings

Marketing Tasks

● Produce and distribute marketing collateral
● Control the appearance of the company on the internet and social
● Connect with potential customers and neighborhood businesses
● Run marketing initiatives
● Create a website or blog

Importance of Ethics in the Industry

The right to own, use, trade, and transfer real property is promoted and
preserved by this sector by encouraging the most significant degree of ethics
in corporate practices. Practitioners within the field must be aware of ethical
norms, comprehend their significance, and uphold them. They must avoid
prejudice in property transactions and intentional dishonesty, including fraud,
exaggeration, and misrepresentation. All facets of real estate activity,
including marketing, asset disclosure, listing contracts, financial incentives, the
holding of cash payment, and contractual facilitation, are forbidden from
unethical behavior.
Promoting and defending the rights and objectives of the purchasing and
selling public is a legal obligation of every registered real estate practitioner,
including realtors.


Importance of Customer Service

Although customer service is the cornerstone of this sector, hospitality is the
motivator. Realtor’s agencies like The Kay-Grant Group make an effort to
offer first-rate hospitality before, during, and after the customer’s needs are to
be addressed, in addition to providing excellent service. They will build lasting
connections beyond the initial transaction by offering a steady stream of
assistance throughout the sale, even after the deal’s finalization.
The objective of customer service in real estate, whether provided by a novice
or a seasoned pro, is to send consumers away satisfied and retain existing
customers for more. It will help investors establish credibility, brand
recognition, a favorable reputation, and recommendations if done correctly.


The purpose of an estate agent is to act as a liaison between clients and
property owners so they can get the best deal possible. They also help people
buy and sell properties, find mortgages and insurance policies, and arrange
services like cleaners and handypersons. They are some of the most
influential people in a consumer’s real estate journey and can significantly
influence their experience.


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